About us

Fear and shame are two of the biggest problems in the world today.

We imagine a world where people live with courage every minute, every day, as much as possible.

I Love Failure is a personal development platform and the most courageous community in the world, where we measure courage and treat it like a skill you can train. It’s the first peer-to-peer marketplace of human emotion where you upload your vulnerability, and someone else downloads strength.

We believe that courage is not a feeling.
It’s a skill.
It’s a habit.
It’s a muscle.
It’s contagious.
And this is where you train it.

Mission: reduce fear of failure.
Vision: build an emotional gym and the most courageous community.
Values: freedom of speech, diversity, inclusion, minimalism, stoicism.

Roadmap
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First I LOVE FAILURE event

In a world obsessed with success, “I Love Failure” started in Romania in 2018 to tackle the pressure of unrealistic standards. Through events featuring short talks about failures and lessons learned, it aims to reduce the fear of failure globally.

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First Corporate event

I Love Failure is at the forefront of changing societal perceptions and the value of failure, hosting I LOVE FAILURE corporate events. Let us guide your organization in redefining its approach to failure and adversity.

Cultivating an environment where individuals feel empowered to take risks, voice opinions, and challenge norms is absolutely necessary for creativity and innovation.

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First I LOVE FAILURE podcast

Discover the beauty in failure as we redefine success through lessons learned, personal growth, and unexpected triumphs. The I Love Failure Podcast is a unique series of podcasts that are recorded live in front of an audience. The guests come from a variety of backgrounds and industries, including entrepreneurs, artists, athletes, and business leaders.

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First event with tickets

Even though it was not profitable, it was this moment, we knew I LOVE FAILURE can become a business.

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Rebranding

Adding the heart symbol wasn’t merely a visual update; it signified vulnerability and the interconnection between failure and love. The heart, delicate yet resilient, represented our belief that embracing failures with love leads to growth and resilience.

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2018 – 2022 Recap.

60 events

210 speakers

3000 attendees

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First I LOVE FAILURE Conference

At I Love Failure 2023 – EDUCATION you find 2-days in which very diverse speakers from top entrepreneurs, investors, influencers to high performing athletes and artists, will deliver short powerful speeches about their failures & lessons learned.

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First Licenses in Timisoara and Cluj – Napoca

I LOVE FAILURE 2024 – EDUCATION Timisoara was the first licence

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First I LOVE FAILURE School

I Love Failure is an inspirational concept that conquered the stages of the most prestigious locations through the stories of renowned speakers who turned failure into successful lessons. This story reaches schools for the first time with a special edition dedicated to students who are just starting out and facing challenges. I LOVE FAILURE School is a platform that gives young people a voice, allowing them to be themselves, share their vulnerabilities and discuss their failures. It helps them realize they are not alone and gives them a space where they can support each other.

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First international license

At I Love Failure, we passionately honor those in the arena—the ones who dared everything and triumphed over overwhelming challenges. In the grandeur of prestigious locations like the opera houses, we provide a stage for them to pour out their hearts, ensuring their stories bask in the spotlight they so profoundly deserve, touching hearts and inspiring the entire world. In 2025 we will be organising the first conference outside the borders of Romania.

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Launching I LOVE FAILURE App

As we want vulnerability and courage to inspire the entire world, we will launch I LOVE FAILURE App, an online platform that will reduce the fear of failure worldwide.

Team

Cătălin Meșter

Founder

Mester is a serial entrepreneur, community builder, and business mentor with over 20 years of experience. Among his greatest achievements, he co-founded and created from scratch Voxa, the main Romanian platform for streaming e-books, valued at 7.5 million euros.

Octavia Tudorache

Head of Failure

Octavia’s professional journey has been fueled by her passion for education and a commitment to fostering a global mindset. Octavia is driven to redefine failure as a catalyst for growth and resilience, leveraging education to build bridges across communities and foster a fearless society.

Ioana Păduraru

Social Media Manager & Video editor

Ioana is a visionary videographer with an innate passion for storytelling through the lens of a camera & video editing. Her journey into videography began at a young age when she discovered her fascination for capturing moments that spoke volumes without uttering a single word.

Cătălin Lungulescu

Graphic Designer

Dedicated and creative, Cătălin brings extensive experience in the graphic design field, including significant time in Senior Graphic Design roles. Recognized for his proficiency and delivering exceptional quality, as well as his capability to balance high-quality work with tight deadlines.

Own your story or your story will own you.